Between trying to rank on Google, hoping to pop off on TikTok, maintaining steady growth on Instagram, and wanting to go viral on Pinterest… it sometimes feels like there are way too many platforms we need to impress.
So, I have a crazy idea. Let’s stop trying to impress them.
Now, hearing that from a digital marketer like me may make you wonder “um, wait, what?” but stick with me on this one — I’m onto something here. Creating content to please an algorithm isn’t going to work for you as well as creating content for your audience.
I have a sticky note on the wall next to my computer that says something that all freelancers and creative entrepreneurs need to hear every once in a while:
YOU ARE CAPABLE. That’s why they hired you. They value your expertise.
When you work for yourself, confidence isn’t always consistent. Every so often, a little sliver of doubt slips in, and you find yourself staring at a blank document in front of you wondering why the hell someone paid you thousands of dollars to write their website copy when you barely have a single brain cell left in your head.
It’s freshman year of high school. You walk into your first-ever gym glass, lace up your sneakers, and head to the track. Your stomach grumbles nervously as you take your place on the bleachers, waiting your turn. The athletes volunteer to go first. You are definitely not an athlete. In fact, you’re significantly heavier than almost everyone in the class.
C.J. runs a 5-minute mile. His family is full of triathlon addicts and Boston Marathoners. Amy runs a 6-minute mile. You gulp.
When it’s your turn, you start off strong… for the first couple meters. Until before you know it…
The About page: everyone’s dreaded element of website copy.
“Huh, I’m not the only one that hates talking about myself?”
Nope. You definitely aren’t. I don’t know a single person who hasn’t been guilty of sitting at their computer screen in front of a blank document with the cursor blinking back at them, waiting for inspiration to strike, then falling flat because they have no idea where to start. Here’s a conversation I had with a friend yesterday, who has yet to include an About page on her site:
Friend: Why is it so hard to just freakin’ write it?!
…until you’ve realized you’re either unprepared, on a call with someone who definitely isn’t a good fit for you, or you have no idea what to tell the person in front of you when they ask how much the deposit would be to reserve a space on your calendar for a certain set of services. Yikes.
In this post, I’m telling you allll my discovery call best practices, so you make your clients feel comfortable and present yourself like the expert you are.
This one might ruffle some feathers, but I stand by it. I’ll explain.
Using an automated tool…
WARNING: some cold hard TRUTHHH lives inside of this post! Read at your own risk… if you use these phrases on the reg, I may be calling you out ☕️ 🐸
All jokes aside — I see so many badass, successful businesswomen diminishing their own credibility by using filler words and phrases that make them seem less confident. And I don’t want that to happen to you!
Keep reading for the 4 phrases you need to stop saying RIGHT NOW.
Stop right there. There’s no such thing! If you don’t ask, the answer will always be ‘no.’ Plus, this overly-passive…
Get your pen and paper ready, folks. I’m coming at you with some seriously valuable tips today: how to keep your hot leads’ interest when they land on your website for the first time.
Here’s a lesser known fact for you: when those leads visit your website, you only have ELEVEN SECONDS TO IMPRESS THEM. You need to pack a lot of punch into the first few seconds of that scroll. But don’t worry — because I write websites for a living, I’m willing to go out on a limb and say that I know what I’m talkin’ about when…
Your headline is arguably the most important element of your blog post, because that title what’s going to attract your viewers and entice them to read your content. If you don’t have a strong title, it doesn’t matter how valuable your content is — no one’s going to click on it.
Keep reading for the 7 things you need to know to create great titles! At the end of the post, I put these criteria in action and analyze my own title to show you how it measures up!
Solve your readers’ problems
Pain points are the best place to…
Ah, your ideal client. She’s so popular, isn’t she? I mean, we talk about her all the time, your ideal client. I think we should give her a name. She deserves one at this point. She’s practically famous — she’s present on every digital marketer’s blog, and people are always talking about how much she matters. Your ideal client’s name needs to be something worthy of all this fuss, for sure. Let’s call her Elizabeth. You know, like the true queen she is.
You see, Elizabeth is Very Important. (Yes, those capital letters were purposeful — that’s how vital she…
Whether you’re a freelancer working with clients or a member of a team at a professional organization, you’re likely participating in a lot of collaborative efforts as a creative — and that often includes being on the giving and the receiving end of feedback. And I’m sure you’ve realized that without positive communication, you’ll accomplish nothing.
Workplace culture is different for every business, but the art of giving feedback appropriately can be applied to them all.